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We believe building great products is the result of following a process. Most product teams fail to achieve their goals because they don’t follow a proven process. Every market is different and requires unique product innovation, but this should happen through a process.
There is a mistaken belief that knowing users, being a great developer and addressing a strong pain point is enough to deliver a winning product. It helps, but these parts need to be joined up to succeed – at MOHARA, we specialise in helping teams join the dots and bring products to market.